Eloise began as a mother-daughter boutique in downtown Charlottesville, known for its approachable charm and curated selection. Today, under new ownership, it’s evolving while holding onto its roots: a place where fashion feels personal, joyful, and never overwhelming. The owner’s path—shaped by a love of denim, the perfect blouse, and the thrill of finding pieces that make women smile—fuels Eloise’s identity as a modern boutique with heart.